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Article Overview


We publish an ongoing series of articles on various topics related to web statistics and website management.

The articles cover a range of topics, all to do with website management. The reason for publishing the papers is to answer general questions and requests for advice that we receive.

The topics are practical in nature, and the articles meant to provide concrete suggestions. Our goal is to offer advice for managing websites and understanding the nuts & bolts of the internet.

If you would like to see an article on a particular subject that is not covered here, please send us a suggestion.

Friday, November 12, 2010 - 16:35

Step-by-step guide for taking PPC campaigns online

It's 10pm - Do you know where your ads are?
Get the most from PPC search engine vendors

Friday, November 12, 2010 - 16:23

The goal of this article is to stimulate growth and change on your website.

Friday, November 12, 2010 - 16:19

A worksheet for planning traffic growth

Friday, November 12, 2010 - 14:58

Given a constant environment, website traffic will remain unchanged unless you take action.

Friday, November 12, 2010 - 16:48

First part of 3-part series. How to buy traffic with a newsletter purchase.

Tuesday, October 12, 2010 - 18:54

Part 2 of a 3-part article on lead generation and how to buy traffic. We discuss 3 ways of getting traffic directly to our site, and share our findings here.

Friday, November 12, 2010 - 16:42

User's Guide to Buying Traffic - Purchase of Bulk Clicks

Thursday, January 27, 2011 - 11:39

In this article you will find information about:

  • Search Terms and Best Strategies for Choosing Terms and Keywords
  • The importance of choosing the right search terms & keywords
  • How to choose search terms
  • The role of words & language in your website
  • Search terms and Search Engine Optimization (SEO)
  • Improving your traffic by choosing the right terms
  • Paying for keywords & search terms
  • Opentracker Search Term tracking
  • Tracking individuals by search term with Opentracker
  • Search term pay-per-click (PPC) & ad campaign management
Monday, January 10, 2011 - 17:25

What is Bounce Rate and how to use it.

Saturday, May 7, 2011 - 16:35

Introduction to terminology and basic applications of web metrics, web analytics and website statistics.

Friday, December 14, 2012 - 12:42

Article outlining the differences between hits, visitors, visits, and page views

Friday, January 14, 2011 - 01:55

A discussion and technical definitions of Clickstream? analysis

Monday, January 10, 2011 - 19:56

An article on the differences between tracking unique visitors and log analyzers

Sunday, February 20, 2011 - 16:09

Outline of the differences between hit, page, and web counters.

Friday, April 26, 2013 - 13:54

Definition and technical overview of cookies, including explanation and differentiation between first-party and third-party cookies.

Monday, November 1, 2010 - 19:04

We are currently working to update this article.

Friday, November 12, 2010 - 16:43

How-to and techniques for SEO site optimization

Friday, November 12, 2010 - 16:14

We wrote this article in response to a question about how to get the most out of an Opentracker 4 week trial.

Friday, November 12, 2010 - 13:30

What is a conversion rate and how to improve it

Thursday, October 28, 2010 - 16:46

A How-to Guide: Using webstats to build online community

Friday, November 12, 2010 - 16:34

Take-home message: generate traffic, see visitor? behavior, respond with improvement. Work flow: 1) Benchmark your stats, 2) implement change, 3) compare traffic over time

Monday, November 1, 2010 - 18:54

Overview of Pay-per-click (PPC) advertising and campaigns

Wednesday, October 5, 2011 - 08:10

Online Privacy and collecting personal data: an overview of javascript clickstream data collection.

Wednesday, October 5, 2011 - 08:11

How to Write an Online Privacy Policy for your Website

Friday, November 12, 2010 - 16:46

Summarized overview

In this article you will find information about:

  • how IE accepts / rejects cookies of sites you visit
  • p3p Standard Privacy Policies
Friday, November 12, 2010 - 16:29

The most important reason to install a tracker on your website is so that you do not have to guess what is happening on your site and how your visitors behave.

Wednesday, October 20, 2010 - 13:48

In the land of the blind the one-eyed man is king

Sunday, January 20, 2013 - 21:47

In this article we focus on the importance of updating your PPC campaigns on a regular basis. This is one way to remain competitive on the internet. Your search term data is very useful for this.

You may also find this article on Choosing Search Terms interesting.

Wednesday, October 27, 2010 - 12:52

Usability study: decrease in website traffic conversion

Monday, November 1, 2010 - 22:07

How to tell paid Google Adwords traffic apart from free Google organic traffic

Friday, November 25, 2011 - 11:40

Cloud-driven technology with a case study

Monday, November 21, 2011 - 15:49

What can we improve and learn from how people use websites?

Friday, April 26, 2013 - 11:18

Part 2 of 2 in series to understand Big data analytics

Monday, October 15, 2012 - 14:59

Tracking social media is a challenge. What can be counted? We propose measuring traffic quality. Social media advertising is essentially a traffic source? and needs quantification.

Friday, April 26, 2013 - 10:28

One of 2-part series. Big Data this Big Data that - cutting through the hype

Wednesday, June 26, 2013 - 17:00

A growing list of definitions of Big Data found on the Internet, now over 30.