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11 pre-purchase questions

21 replies [Last post]
Anonymous

We're in the market for a solid, reliable, and robust web analytics application that can help us get a better grasp on the traffic we're getting on our site.
I have a few questions that I'm hoping you can answer:

1. Is there any setup fee?

Anonymous

1. A: No, there is no setup fee.

Anonymous

2. Does your program track any 404 errors that a visitor? might
encounter? Any way to alert us to dead links and/or broken pages?

Anonymous

2. when we put the upgrade online last month, we used the system to identify and fix all 404 pages, so the answer is yes - we track all dynamically generated pages.

The best place to see this is on the Online & Recent visitors report, or on the Most Popular Pages report.

Anonymous

3. Are we required to link back to the Opentracker site?

Anonymous

3. no back-links are required, and they are not "embedded" in the script itself. The application is an invisible counter, meaning that people will not know that you are tracking unless they view your html page source?.

We do recommend that you consider some sort of privacy policy, so that your visitors will be aware that you are recording traffic, if they are researching this subject, and would like to know. For example a link somewhere on your site leading to a 'privacy policy' in which you might mention that you are using opentracker and/or point towards our privacy policy.

Anonymous

4. We have a secure area that is exclusively for use by our partners;
however, we would like to track statistics for that area as well. I
think we'd like to set that up as a separate site, but we'd like to be
able to compare stats for the two sites side-by-side. Is this possible,
and if so, how does this affect the pricing?

Anonymous

4. pricing is per domain, so the cost would be discounted at 10% for a second site. The alternative is to use the same tracking code, if the domain is the same: you can drill down under the top files & directories report. However, if you use the same script, referrer? info may become tricky to interpret. We recommend using seeparate scripts.

We also track secure (https) pages, for which a slight alteration to the script is necessary - see the forum section on secure tracking.

We can track intranet activity, as long as the computers are connected to the internet & the pages are accessed through a browser.

Anonymous

5. Is there any contract or minimum monthly commitment required?

Anonymous

5. The contract is either a monthly or yearly subscription, minimum is the standard account of $16.99. While we do not pro-rate monthly or yearly payments, we like to think of tracking as more of an agreement than a contract, meaning that we consider you a partner. To that end, we will work with you to meet your needs.

Anonymous

6. What kind of service and support is included? What kind of service
and support can we expect during the installation and initial rollout of
the product?

Anonymous

unlimited email support - if you are releasing a new product, simply alert us to this fact and we will make ourselves available. We generally respond to email as soon as we read it, and pride ourselves on our quick turnaround.

If there is an emergency, or you wish to discuss an issue "in person" we will be pleased to call you.

Note: once installed the application pretty much takes care of itself, meaning that there is a learning curve, and that once you are familiar with the system you probably will have very few questions - we've worked to make it as intuitive as possible.

Anonymous

7. Q: If we invest in a PPC campaign (like Google AdWords, for example), is there any way to track the effectiveness of this campaign, especially since we don’t actually generate revenue on the site? Does your software distinguish between PPC hits and visitors that have come to our site through searches they’re doing themselves?

Anonymous

7. A: Yes, we are setup to do this, we can show you how many people specifically come through google, from organic or sponsored (adwords) results, with the use of a custom url, which you set in your adwords campaign management.

The distinction is tracked in the url - you can set your reports to show url / page title - or both.

You can also distinguish this on all the Top Navigation List reports, for example top exit links?, top referrers?, etc.

Anonymous

8. Since we don't actually sell our products online, the ultimate goal of getting a qualified visitor? on our site is to get them to either a) contact us at one of the two primary email addresses (sales@ or info@) b) download the PDF version of our partnership program application, or c) call us. I know the last option can't really be tracked, but I'm curious to know how your program handles these types of non-sales "conversions."

Anonymous

8. what you are essentially looking for is called "conversion". We have designed our conversion tool into our new database, just released, but not built the actual interface pages yet, we are planning to roll out a set of features in the coming short-term, of which conversion / ROI is at the top of the list. This was the single most requested feature of the previous year.

Basically it works by combining a visitor? + a specific event, i.e. sending an email, making a purchase, or signing up for a newsletter. At the moment, we show you the individual clickstreams of every single visitor. We use the application ourselves to monitor how many people send us email at what leads them to this option. We do this by looking at individual clickstreams.

pdf -> this feature is called download tracking, and is also provided for in the new database, estimated time: 2 months.

Anonymous

9. Do you implement the scripts on our site, or is that something that
our webmaster takes care of?

Anonymous

9. A: You (your webmaster) implements the script - its the same line of html code for every page, and can be placed in the footer & thus through the entire site. This is one reason why the code is the same for every page.

It is also possible to use a find + replace for easy implementation.

For an experienced webmaster, the process can take less than 5 minutes.

Anonymous

10. Are the scripts JavaScripts, and if so, are they vulnerable to any
kind of viral attacks?

Anonymous

The script is javascript technology.

JavaScript is a browser-based technology usually used for making navigation scripts, rollovers, etc.

The javascript is served from a server to the client.

Viruses are programs that get installed on someone's hard disk and are usually run when someone starts their computer. They attack programs on the hard drive where they are installed. So the point is viruses attack resources on the hard drive and the javascript is never on your hard drive.

We have never experienced a viral attack, so we would say no, the scripts are not susceptible to viral attacks.

Anonymous

To check our stats, I presume I would just go to the Opentracker site and login, correct? And if this is the case, can we set up more than one login, so if my boss wants to check stats she can do so?

Anonymous

Yes, your stats are available 24/7 & password protected. You can access them from any internet connection.

you can create multiple login id's, there is:

one administrator who can see billing info, add sites, add/delete users,

there can also be super users, who can also add/delete users & sites.

There are also standard users, who can login & see stats for the sites that you apply permissions.