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Glossary

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Bounce ratesearch for term

The percentage of web site visitors who visit your web site and leave (bounce away) without getting any deeper into your site. Each page has its own bounce rate.

Clickstreamsearch for term

A clickstream, or click path, is a list of all the pages viewed by a visitor, presented in the order the pages were viewed, also defined as the 'succession of mouse clicks' that each visitor makes through a website.

Clickstream analysissearch for term

The examination of clickstream data to learn about visit behavior. An interactive clickstream is a graphic representation of a clickpath which allows you to retrace visitor click paths and click on the pages that visitors themselves clicked, hence the label 'interactive'. This interactivity includes the referring "page before" when available.

Synonyms: clickpath, clickstream
Current page (exit page)search for term

The page most recently visited by an online visitor, or the last page viewed (exit page), if the visitor is no longer online. A clickstream is a series of signals that Opentracker measures. We receive and display a signal whenever a click is made. Therefore the last click (signal) is the current page, until a new page is clicked on.

Current visit durationsearch for term

The amount of time an online visitor has spent on the site (real-time) since the most recent visit began with an entry click. The time spent on site is cumulative: we measure the time between clicks.

Synonyms: time between clicks, time on site, visit time
Days between visits (avg)search for term

Average calculated from the total number of days between the first & last (most recent) visits, divided by the total number of visits.

Duration (of visit)search for term

Time difference between first recorded event (click) and last recorded event (click).

Synonyms: length of visit, visit duration, visit length
Entry pagesearch for term

An entry page is a page located on your site (domain). It is the first page of your site which a visitor sees, also known as a landing page. The page the visitor came from is the referring page or referrer.

Synonyms: landing page
Exit linkssearch for term

An exit link is a link from your site (domain) to another site (technically a 3rd party domain). An exit link is a link leaving your site to third-party site. Imagine a bridge from your site to another site. Exit links begin on your site and lead to the other side of the bridge.

Exit pagesearch for term

The last page a visitor views before leaving your site. If the visitor follows a link from your site Opentracker will record the exit link followed. If they close their browser or use their own bookmarks there is no further information available on their activity.

Synonyms: exit activity
First measurementsearch for term

The first recorded visit of a (unique) visitor. Every visitor receives an initial timestamp in milliseconds and is tracked indefinitely for recurring visits.

Landing pagesearch for term

The first page on which a visitor to your site lands. Technically, this is a page in your domain. Any page can be a landing page. See also glossary definition for Entry Page. Please note: the Opentracker javascript must be in the source code of the (landing) page in order for Opentracker to record activity. Otherwise the first page including the javascript will be recognized as the landing page.

Synonyms: entry page
Last eventsearch for term

Last recorded event or click made by a visitor on a site. Either a click on an exit link, or the last page visited if no exit activity measured.

Last visit durationsearch for term

The amount of time spent by a visitor on a site during their last (most recent) visit. The visit duration is calculated from the time of the first click through to the last page viewed (clicked).

Synonyms: visit duration, visit time
Number of visitssearch for term

The total number of distinct visits made to a site over a given period of time. A visit starts with an entry click and ends with an exit event or a 10 minute period of inactivity. Every visitor can make an unlimited number of visits.

Synonyms: visit tally
Number of visits per unique visitor (avg)search for term

Total number of visits recorded divided by the total number of unique visitors to visit site during the same period.

Synonyms: average visits
Online statussearch for term

Real-time visitor status. The current status of a visitor is indicated by the color of their puppet: active/online (green puppet), inactive for 3-10 minutes (yellow puppet), or offline (red puppet).

Synonyms: real-time visitor status, visitor status
Pageviewsearch for term

A single web page viewed by a human through a browser is a pageview. Technically: a file, or a combination of files, sent to a visitor as a result of that visitor's request being received by a server.

Pageviews per visit (avg) [pv/v]search for term

The total number of pageviews divided by the total number of visits over any given period of time.

Synonyms: average pageview count
Pageviews per visitor (avg)search for term

The total number of pageviews divided by the total number of unique visitors for the same period.

Synonyms: average pageview count
Referred visitorssearch for term

A list of the most recent visitors referred to your site through a third party. Technically, "referred" means that the person followed a link to your site. The report also shows which search engine referred each visitor, and which search terms were used, where available. The report can be generated with or without search engines. Also where available, you can click to see the "page before" which led referred visitors to your site.

Synonyms: referred, referrer, referring, visitor source
Referrersearch for term

Third party website or source (i.e. search engine, link, banner, email) through which a visitor reaches your site. Search engines are the primary example, but other sites with links leading to your site are also referrers. Some examples are forums, banners, links, directories, portals, shops, homepages, etc. See Opentracker User Forum for 'recognized search engine list'. Email can also be a referrer. If a person clicks on a link from an email to your site this is captured if they are using an online mail client.

Synonyms: source
Referring linkssearch for term

Links leading from 3rd party sites. Examples are: search engines, tweets, forums, banners, directories, portals, shops, homepages, etc.

Synonyms: entry links, referrers
Returning visitors (% of total number of visitors)search for term

A list of all visitors who have returned to your site after initial 24 hr. period. Note: Returning visitors are counted only once in Unique Visitors total.

Synonyms: repeat visitors, repeat visits
s.e. = single eventsearch for term

A "single event" is defined when a visitor clicks on a single page of your site, and no second click or exit event recorded.

Synonyms: one click visit
Search enginesearch for term

A third party website, through which visitors can submit queries and obtain clickable results. We maintain a Recognized Search Engine list in order to classify reporting into "search engine results".

Search termsearch for term

Search word(s) or search phrase entered into a search engine and used to find your site. Also called 'key words' or 'search phrases'.

Synonyms: key words, keywords, search phrase
Time viewing per page (avg)search for term

The total amount of time spent on a site by all visitors, divided by the total number of pages viewed. Note: single event (s.e.) visits are excluded from this statistic.

Total duration all visitssearch for term

The total cumulative time of all visits of two or more pageviews. This measurement is displayed per individual visitor in the Visitor Profile.

Synonyms: visit length, visit time
Unique visitorsearch for term

A visitor is technically defined as a unique computer's browser viewing your site. Unique visitors are tracked over long periods of time. The tracking is accomplished with an aggregate of the following unique variables: Timestamp (millisecond), IP address (reverse DNS lookup), User Agent, Cookie and/or Registration ID. Each visitor is a unique person, counted once.

Visitsearch for term

A visit begins when a visitors enters your site with an entry click and views a succession of one or more pages. Each page requested and viewed is a pageview. The end of a visit is signaled by an exit click or a 10 minute period of inactivity. The next event (click) will be a new visit.

Synonyms: visit session, visit time
Visit time (avg)search for term

Average duration of all visits; the sum of all visit times divided by the total number of visits. Single event (s.e.) visits are not included in this calculation.

Visitorsearch for term

The technical definition of a visitor is the use of a browser by a person who clicks a page and thereby accepts a cookie. Typically, only "real humans" use browsers.

Visitors by search termsearch for term

A list of the most recent visitors who used search terms to find your site. Where captured the search engines used are also displayed. All visitors here were referred by a site classified as a search engine. A link is also provided to show you the "page before" = the search engine results the visitor saw before clicking through to your site.

Visitors typing address / using bookmarksearch for term

The percentage of visitors who bookmarked your site, or typed the address of your site directly. Visitors who come through email programs are included in this category. Note: if a visitor comes through an online mail client they do not fall into this category. Visitors not included are those who came through a search engine (referred) or a link, banner, etc. In other words if we are able to determine the origin of a visitor they will not be placed in this category.

Visits coming from referring linkssearch for term

Number of visits initiated by a referral from a 3rd party site. Examples are: search engines, forums, banners, links, directories, portals, shops, homepages, etc. See also: Referred visitors.

Visits coming from search enginessearch for term

Number of visits coming through recognized search engines. The 'Recognized search engine list' is located on the forum. Note: Search engine visits are included in the "Visits coming from referring links" item of the Summary report. See also: Referred visitors.

Synonyms: search engine visits
Visits leaving through exit linkssearch for term

Number of visits (percentage of total) that ended with an exit event (click) to another domain through an exit link.